Tips to Improve Your Website

If a site is technically sound then it is loved by Google. To ensure rank on the first page of SERP, you have to insert some basic components within the website. Issues with the website must be fixed as soon as possible. According to the experts, following things must be kept in the mind in order to improve your website rankings and let Google love your site.

Website Navigation

Couples of purposes are generally served through website navigation. It generally helps you to find required material on web. It assists the website to improve their rank within search engine also.

Still, the visitors must be your first preference instead of search engine. It is better to use descriptive navigation. You must use words and phrases that are mostly written by the visitors while they have been looking for something. In this way, visitors can reach to an answer in lesser number of clicks. Relevance of the website can be understood by the search engine also at the same time.

Call to Action Button

Through CTA button or CTA, you can easily bring users to your site. On the occasion, you can use phrases like ‘Download’, ‘Get a Quote’ or ‘Open an Account’. Verb must be utilized on the occasion in order to let the user know what they can do next. First person must be used with the CTA text always.

Mobile Friendly

52% web traffic around the world is generated through mobile phones. If you look at the countries like USA or UK then the percentage can go up to 60% also. In the past also, it has been necessary to create a mobile friendly website. In this way., targets can be reached at the business end easily. More number of conversations can be noticed too.

Now, an announcement has been made by Google regarding mobile first indexing. Ranking of the website on the search engine is decided based on the success of a website on mobile platform. Therefore, mobile friendly website has become essential for better visibility within the search engine.

Responsive site must be created on the occasion which means that code of a site is same for all the platforms. However, it has been rendered differently depending on the screen size.

Understanding the method of crawling by Google

JavaScript is very popular. However, Google cannot crawl on it adequately. From 2018, Google has become able to read JavaScript in better manner. Still, some issues may be observed. Therefore, it has been advised to avoid JavaScript for the major content within the website as well as navigation items. Best practices must be utilized always to ensure better crawling by the search engine.

Speed of the site

In order to make a user friendly site, you have to look at the site speed. Server architecture in addition to the catching plays an important role here as well. Quality architecture of your website may help to improve speed.

Organic visibility of the website may suffer due to low speed of a site also. Conversion may be hampered in the process too. Speed of a site is important to decide the website rank as well. If a site a low in speed then a user may not stay with it for long. Most of the user may move to the next site in the list. Therefore, you have to be cautious with your site speed always.