{"id":35,"date":"2020-04-17T04:32:02","date_gmt":"2020-04-17T04:32:02","guid":{"rendered":"https:\/\/therichdesign.com\/blog\/?p=35"},"modified":"2020-04-17T04:32:02","modified_gmt":"2020-04-17T04:32:02","slug":"logo-design-what-are-the-things-to-keep-in-mind","status":"publish","type":"post","link":"https:\/\/therichdesign.com\/blog\/logo-design-what-are-the-things-to-keep-in-mind\/","title":{"rendered":"Logo design &#8211; What are the things to keep in mind"},"content":{"rendered":"\n<p>Company\u2019s\nlogo is not just a mere visual. It helps to promote your business at the same\ntime. Presence of logo can be seen on the website, business cards, brochures\nand products also. Therefore, logo design cannot be taken lightly at all.\nThrough a logo, brand identity of a company can be build. Connection with the\ncustomer can be made with the logo also. To achieve your goal, you need to\ncreate a remarkable design for your logo.<\/p>\n\n\n\n<p>Logo\nmay help to catch the attention of customer. Successful companies have always\nmanaged to create a unique identity and it is often achieved with logo. The\ncustomer may choose your product in a crowd if they are familiar with the logo.\nIt can be utilized as a marketing tool also.<\/p>\n\n\n\n<p>During\ncreation of a logo, graphic designers must remember the basics below.<\/p>\n\n\n\n<p><strong>Detailed Research on the\nBrand<\/strong><\/p>\n\n\n\n<p>Before\nstarting work on logo design, enough research must be done on the brand. If you\nare aware about the target customer and their needs then right elements can be\nchosen for the logo easily such as font or color. Type of the industry must be\nconsidered on the occasion also. It may be important to know about the social,\nfinancial and educational background as well.<\/p>\n\n\n\n<p>Some of the companies may prefer only a simple design instead of company\u2019s full name as the logo like swoosh of Nike. However, you must remember that Nike used to include their name on the logo initially. Over the years, they have become recognizable brand. As a result, they can afford to drop their company name now and use the swoosh logo only. If you do not wish to spend tons of money on the promotion of symbol logo then it is advised to use the company name on the logo.<\/p>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-5460271045094113\" data-ad-slot=\"5967380116\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Readability<\/strong><\/p>\n\n\n\n<p>Sometime,\na logo appears creative and cool. However, it may not be easy to read. If the\nlogo cannot be read then it can be considered as waste of money. Logo design\nmust be readable in quick glance. The customer must read the name time and\nagain to consider it as a credible brand.<\/p>\n\n\n\n<p><strong>Scalable<\/strong><\/p>\n\n\n\n<p>Logo\nmust be scalable also. Use of logo can be seen in different places. So, it must\nnot lose its identity when it is enlarged or minimized. Logo must be versatile\nenough to look presentable everywhere. From diverse angle, it should be\nproportionate also. The logo should be visible even if it is printed on a pen,\ndrinkware or business card.<\/p>\n\n\n\n<p><strong>Be Creative<\/strong><\/p>\n\n\n\n<p>Logo\nDesign must stand out. It should be unique to stay on the mind for some time.\nInstead of taking a clich\u00e9d way, creativity must be showcased. Recall value of\nthe logo is ensured in the process too. <\/p>\n\n\n\n<p>So,\nyou must create something that is enjoyed by people. It should stay relevant\nevent after few decades. Positive impression can be created upon the people\nwhen the logo is innovative only.<\/p>\n\n\n\n<p>Professional\nand experienced graphic designers are well aware of the range of the logo\ndesigns. Therefore, you may become successful at the end.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It helps to promote your business at the same time. Presence of logo can be seen on the website, business cards, brochures and products also. Therefore, logo design cannot be taken lightly at all. Through a logo, brand identity of a company can be build. Connection with the customer can be made with the logo also. To achieve your goal, you need to create a remarkable design for your logo.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,21],"tags":[22,25,28,27,26,24,23],"_links":{"self":[{"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/posts\/35"}],"collection":[{"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":2,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/posts\/35\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/therichdesign.com\/blog\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}